Mirror ImmersaAR
Last updated
Last updated
Immersa Studios is a leading innovator in AR and AI solutions. Our Mirror AR provides a seamless real-time try-on experience, helping brands engage their audiences in immersive and interactive ways. By turning digital ad screens into dynamic engagement tools, Immersa's Mirror AR boosts customer interaction, improves ad recall, and delivers valuable consumer insights.
Our all-in-one solution is designed to revolutionize the way businesses and organizations manage and utilize their spaces. By optimizing space usage, we help maximize efficiency and reduce unnecessary costs, ensuring that every square foot is used effectively. Our technology delivers immersive experiences that engage users in dynamic, interactive environments, enhancing customer satisfaction and brand impact.
With built-in analytics, our solution empowers data-driven decision-making, allowing businesses to gain deep insights, track engagement, and refine their strategies for better outcomes. Global accessibility is at the core of our platform, enabling seamless interactions and experiences across different locations, regardless of geographical barriers.
>95% of users positively react to AR Mirror
The AR Storefront is a cutting-edge solution that transforms traditional store windows into dynamic, interactive displays, creating new opportunities for creative storytelling and immersive branding. By integrating augmented reality, businesses can bring their storefronts to life with eye-catching visuals, animations, and virtual experiences that captivate passersby and encourage them to engage with the brand in a whole new way.
With the ability to showcase products in 3D, provide real-time promotions, and offer interactive content, the AR Storefront not only enhances customer engagement but also increases foot traffic to your store. Shoppers can explore virtual try-ons, product demonstrations, and exclusive deals simply by interacting with the display, making their shopping experience more exciting and memorable.
This innovative technology allows brands to craft unique narratives, communicate their identity effectively, and stand out in competitive retail environments. Whether launching a new collection, promoting a sale, or creating an immersive brand experience, the AR Storefront provides an unparalleled platform to connect with customers and drive in-store visits.
>95% increase in window attractiveness (from launch)
Augmented Reality (AR) ads revolutionize the way brands capture attention, keeping audiences engaged far longer than traditional static advertisements. By adding interactivity, AR transforms passive viewers into active participants, creating memorable brand experiences that drive higher engagement and recall. Whether through immersive storytelling, gamified interactions, or real-time product visualizations, AR ads offer an unparalleled way to connect with consumers on a deeper level.
One of the most powerful applications of AR advertising is the use of AR-enabled posters in high-traffic areas. These dynamic displays allow brands to deliver flexible, customizable content that can be tailored to different audiences, times of day, or marketing campaigns. Whether placed in shopping malls, transit hubs, entertainment venues, or city streets, AR posters offer an innovative way to maximize exposure, encourage user interaction, and seamlessly bridge the gap between physical and digital marketing.
By integrating AR ads into strategic locations, businesses can amplify their reach, enhance consumer engagement, and create shareable experiences that extend beyond the initial interaction. This cutting-edge approach not only boosts brand visibility but also fosters stronger connections with audiences in an ever-evolving digital landscape.
>30% of users engaged with the AR Storefront outside of store hours (during launch)
Showcase your collections to buyers without the time, cost, and environmental impact of producing physical prototypes. Our innovative solution enables brands to present their designs in stunning detail using immersive digital displays, eliminating the need for traditional sample production.
By leveraging this technology, you can offer an interactive and visually rich pre-order experience, allowing buyers to explore textures, colors, and product features with lifelike precision. This not only reduces production expenses but also streamlines the design-to-market process, enabling faster decision-making and minimizing waste.
Whether you're launching a new fashion line, introducing limited-edition merchandise, or unveiling a seasonal collection, this digital approach provides a cost-effective and sustainable way to engage buyers, gauge demand, and optimize inventory planning before full-scale production. Stay ahead of the curve by embracing a future where collections come to life digitally, ensuring a seamless, innovative, and environmentally conscious shopping experience. >250k try-ons in 1 month (from launch)
Our advanced Computer Vision (CV) algorithms precisely analyze the user's body shape and positioning in 3D space, while realistic cloth simulation ensures that virtual garments move and drape naturally. This seamless integration of digital and physical elements delivers a highly immersive Augmented Reality (AR) experience, bringing virtual try-ons to life like never before.
3D body tracking aims to precisely capture and track a user's body position in three-dimensional space. This task is a major focus of machine learning (ML) research due to challenges such as body parts being hidden or partially obscured by clothing. Additionally, accurately determining depth from a single camera image presents a significant obstacle.
To achieve optimal performance across a variety of scenarios, including complex poses and challenging lighting conditions, we constantly explore the latest research and incorporate innovative ideas from cutting-edge findings. A significant portion of our resources is dedicated to data collection and labeling. Over the past year, we've compiled tens of thousands of labeled images, and we're currently expanding our dataset even further.
Our approach centers on two key components: 2D Pose Estimation (PE) and Depth Estimation. 2D Pose Estimation involves determining the spatial positions of human body joints from a 2D image. To ensure the accuracy of our ML models, we meticulously annotate the training data using detailed guidelines that were developed in collaboration with anatomists and artists (examples can be seen below). For depth estimation, we utilize a separate ML model to calculate the distance to each joint identified by the Pose Estimation model.
Although advanced 3D body tracking is the core of our technology, additional ML models are essential to delivering a truly lifelike try-on experience. For instance, we use hand segmentation to ensure the user’s hands are visible and not concealed by the virtual clothing. Additionally, foreground segmentation helps create realistic virtual backgrounds.
Running multiple ML models in real-time can often lead to significant delays. To overcome this challenge, we created a multi-task ML model that handles several tasks at once, reducing the overall inference time. Additionally, training on multiple related tasks enhances generalization by identifying common patterns and dependencies, ultimately improving overall performance.
While it's a computationally demanding challenge, we efficiently implement it on a GPU.
To deliver a premium try-on experience for bags, Immersa Studios developed an innovative technique using soft-body simulation. These digital bags also integrate Ragdoll physics, allowing them to move fluidly with the user’s hand.
To elevate the realism and better replicate the behavior of real-world garments, we've created an in-house Designer Studio. This tool empowers designers to adjust a variety of parameters within the simulation, allowing for greater customization and accuracy.
Our engine utilizes Physically Based Rendering (PBR) techniques, allowing us to simulate light’s interaction with different materials. This results in virtual garments that are incredibly realistic, with accurate reflections, highlights, and shadows. By replicating how light behaves on fabrics, we create a highly immersive and visually stunning virtual try-on experience.
Moreover, our engine supports video textures, adding dynamic surface details that bring exceptional depth and vibrancy to the visuals.
To create a truly immersive and visually captivating try-on experience, we use custom shaders. These specialized programs run on the graphics processing unit (GPU) and determine how objects in our virtual world are rendered. Custom shaders elevate the level of detail, allowing us to craft futuristic visual effects that seamlessly blend realism with creative imagination.
A standout application of these shaders in our custom 3D engine is the rendering of fur. We utilize advanced fur shaders to replicate the texture and movement of fur on virtual clothing, adding an additional layer of realism and enhancing the overall quality of the virtual try-on experience.
We also use shaders to incorporate a range of stunning visual effects, such as fire and metallic textures, generative video textures, and the seamless addition of new objects that dynamically interact with the virtual garment, further enriching the immersive experience.
Our advanced post-processing system, powered by a versatile shader graph, allows us to apply a wide range of effects, including color correction, bloom, and depth of field. The flexibility and capability of our rendering engine support both realistic clothing depiction and the creation of visually striking futuristic effects, resulting in a truly immersive experience.
We use a custom 3D engine optimized for smooth, realistic rendering, incorporating Physically Based Rendering (PBR) techniques to replicate light behavior on virtual clothing and accessories.
Custom shaders enhance the visual quality, including advanced fur shaders for realistic fur simulations on virtual garments.
Machine learning models enable precise 3D body tracking, capturing and interpreting the user’s body position even with complex clothing interactions.
We use soft-body simulations and Ragdoll physics to create realistic movement of virtual items like bags, making them appear more natural as users interact with them.
We use advanced techniques like soft-body simulation and Ragdoll physics to make virtual items, especially bags, move naturally with the user.
The custom 3D engine employs Physically Based Rendering (PBR) to replicate realistic lighting, reflections, and shadows on materials.
